edition.LIEBLINGSSTÜCKERL
KEY FACTS
Client: edition.LIEBLINGSSTÜCKERL
Category: Full Service Communication Consulting. Public Relations
Media: Digital, Print, Social Media, TV, Radio, Podcast
Year: 2016 - 2023
PR GOAL
For the continuous brand development, BRILLIANT Communications placed particular emphasis on targeted press and media work to increase the visibility of the brand. An important part of the strategy was also the presentation of the jewelry in the in-house PR showroom to further increase their awareness. Through wide-reaching influencer relations and social media marketing, increasingly broader target groups were addressed. The agency supported the brand in its collaboration with testimonials and VIP equipment from TV hosts to increase their impact. Finally, BRILLIANT Communications ensured an optimal presence of the brand in print and online media through strategic media planning.
SERVICES & MEASURES
- Lead-Agency
- Press- and Media
- PR-Showroom
- Influencer-Relations & Social Media Marketing
- PR-Support Testimonials and Designer-Cooperations
- Media Advertising Print & Online
- VIP-wardrobe for TV-Hosts
DESCRIPTION
Detailed carvings made of jade, lacquered horn, the finest mother of pearl and delicate stingray leather made into extraordinary earrings reflect the passion of jewelry designer Elisabeth Limmert. The exquisite individual pieces of her label "edition.LIEBLINGSSTÜCKERL" are made by her personally in delicate handwork and carefully put together with attention to detail. BRILLIANT Communications supported the designer from the very beginning in the continuous brand development and broad positioning as a new must-have in the accessories sector.
