Client:       MAX MARA

Category:  Public Relations local

Media:      OOH, POS, Digital, Print, Social Media, Podcast 

Year:          2021

BRILLIANT Communications provided comprehensive support as a local PR agency for the opening of the Max Mara store in Salzburg. Our team designed and organized the staging of the opening and arranged exclusive VIP appointments to highlight the exclusivity of the brand. Through targeted press and media work, the brand's core messages were placed around the opening and attention was drawn through media that were relevant to the target group. This also included strategic media planning in the areas of out-of-home, print and online in order to effectively reach the target group. In addition, successful influencer relations were established in order to present the store authentically via social media. The measures ensured a strong presence in the local and national press as well as in social networks. The store was thus optimally positioned in Salzburg city and has enjoyed great popularity ever since.